Tracking & Analytics
The heart and mind of your performance
Effective digital strategies track every action compliantly, interpret data, and optimize funnels. Proper tracker implementation is a necessary requirement for the success of any company operating online.
It’s not just about inserting a string of code but rather training platforms to recognize user actions and assign them economic value.
Benefits of tracking
Just setting goals is not enough; you must identify the right KPIs to evaluate changes, performance, and results.
Monitoring data allows you to have a clear view of the digital channels to invest in, as well as providing insights into your customers and how to strategically allocate your budget to grow consistently and sustainably over time.
Cost reduction
Knowing the target audience and understanding which campaigns perform the best enables you to eliminate anything that is costing you money unnecessarily, thereby reducing CPC.
Removing bottlenecks
Analyzing navigation flows helps identify inefficiencies in the customer journey and allows for effective intervention to remove them.
Understanding your audience
Analytics can reveal insights into the target audience, such as preferred purchase times, topics of interest, and more.
Why
choose
us
Revenue share
We build partnerships based on revenue share in the medium and long term, sharing objectives and results.
Customer-oriented strategies
Studying user behavior along the funnel allows us to optimize campaigns, websites, and emails.
Data-informed approach
We utilize tools to gather large amounts of data and maximize advertising campaign performance.
Tangible results
We use control dashboards to monitor outcomes, increase lead numbers, and enhance conversion rates.
inside the
web analysis
Tracker insertion
Meta, Google, LinkedIn, cookie software, heatmapping, and more: tracker insertion requires expertise and choosing the right technologies.
Event setup
Optimization of adv campaigns needs specific microdata, capable of giving economic value to actions taken by users.
Data sharing
Every tracking records information and data in real-time on a platform. We share access and KPIs with the partner because we believe in the value of transparency.
Our
method
Audit
Together, we examine your company, your project, your products or services, and study your ideal target audience.
Strategy
We develop short, medium, and long-term solutions based on objectives, identifying KPIs and measures to adopt.
Development
We develop and integrate strategies with personalized content at every touchpoint with your customers.
Optimization
We measure, test, and optimize the performance of activities to improve efficiency and profitability metrics.
Audit
Together, we examine your company, your project, your products or services, and study your ideal target audience.
Strategy
We develop short, medium, and long-term solutions based on objectives, identifying KPIs and measures to adopt.
Development
We develop and integrate strategies with personalized content at every touchpoint with your customers.
Optimization
We measure, test, and optimize the performance of activities to improve efficiency and profitability metrics.